Hyundai wanted to create something special to celebrate the 10th anniversary of The Walking Dead Comic Book, transforming the younger audience familiarity with the Hyundai vehicles into a passion.
For a generation obsessed with zombies, we created The Walking Dead Chop Shop. An app that let fans configure their very own Zombie Survival Machine; equipped with flamethrowers, razor wire, machine gun, and many more goodies.
CREDITS:
MY ROLE: CREATIVE DIRECTION & UX
PRODUCTION COMPANY: BOSSA
EP: HANS WEISS
ART DIRECTION: MARCEL SLOTTKE & SARAH SKAPIK
C. TECHNOLOGIST: JERAMY MORRILL
LEAD DEVELOPER: JEREMY ABEL
PRODUCER: NIC SANTANA
AGENCY: INNOCEAN
CLIENT: HYUNDAI