For Intuit’s 2019 corporate brand campaign, we decided to celebrate the hustlers around the world with a beautiful animated :60 short that debuted during the Grammy’s. We worked with an up-and-coming musician, Raiche, and street artist, Geraluz, to create the soundtrack and graphics for the spot.
Embodying Intuit’s mission of powering prosperity, we helped Raiche write and compose a full-length version of “Shine,” which became the final track on her debut album.
CREDITS:
MY ROLE: CREATIVE DIRECTOR
ACD AD: JESS LASHER
ACD CW: SPENCER COOK
DIRECTOR: PASSION PICTURES
AGENCY: PHENOMENON
CLIENT: INTUIT