MARTINI 'PLAY WITH TIME'

Capturing the spirit of the Italian summer, with long days and sunny afternoons, Martini's heroine twirls through the cobbled streets of Rome in a stylish and dazzling film directed by Autumn De Wilde. Verde, as we call her, was joined by her friends, including TV and Film influencers from Russia, France and the ex-F1 driver Suzie Wolff. 

We started building the anticipation, for the launch, on social media with a series of bespoke content tailored specifically for each one of the influencers. The film was then launched online across social media, Tv and cinema, then followed by a charming weekly 5 pm "Apertivo Invite" on Instagram and Facebook.

CREDITS:

MY ROLE: CREATIVE PARTNER

ART DIRECTOR: JIM HILSON
COPYWRITER: TOBY ALLEN
DIRECTOR: AUTUMN DE WILDE
CINEMATOGRAPHER: LUCA BIGAZZI
COREOGRAPHER: RYAN HEFFINGTON
SOUNDTRACK: PAULO CONTE
AGENCY: AMV BBDO
CLIENT: MARTINI